If you read one book about design, let this be it! Hooked is often referred to as the "product designer bible" because it is incredibly important!
This book simplifies a lot of UX Design fundamentals and keeps the focus on guiding users to make easier to use experiences!
This is an incredible startup book. It was written by the Basecamp team who have been self funded and killing it for over 20 years!
This is not a startup or a design book, but this book will change everything around creating habits in your products--and your life!
